Election Observation
We deploy trained non-partisan observers to monitor every stage of the electoral cycle, producing credible, independent reports.
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The People Initiative Charter — Lusaka, Zambia
Championing Democracy.
Championing Democracy.
Empowering Citizens.
Shaping Africa's Future.
Independent. Non-partisan. Evidence-driven. PIC works to ensure every vote in Zambia reflects the genuine will of the people.
Our Vision
"A democratic Africa where electoral processes reflect the genuine will of the people."
Our Mission
"To promote democratic governance, electoral integrity, and accountable leadership through professional election observation, civic engagement, and evidence-based advocacy."
Who We Are
A Democratic Africa Starts Here
Founded in 2020 and headquartered in Lusaka, the People Initiative Charter (PIC) is a registered non-governmental organisation committed to building democratic institutions and civic culture across Zambia and the wider African continent.
We believe democracy is not a destination — it is a daily practice. From professional election observation to grassroots civic education, PIC works at the intersection of evidence, advocacy, and community to ensure electoral processes are free, fair, and truly representative.
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2020
Year Founded
4+
Core Programmes
10+
Media Appearances
Zambia
National Reach
Our Programmes
What We Do
Civic Education
We equip citizens — especially youth, women, and marginalised communities — with the knowledge to participate fully in democratic life.
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Policy Advocacy
Grounded in rigorous research, we engage policymakers and electoral commissions to drive systemic democratic reforms.
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In The Media
Our Voice on National Issues
PIC's national coordinator regularly engages Zambia's leading media platforms — from radio to television — to advocate for democratic governance and electoral accountability.
What We Stand For
Our Core Values
Impartiality & Independence
Our findings are guided by facts, not politics. We are aligned to no party, government, or political agenda.
Professionalism & Integrity
From field observers to policy analysts, PIC upholds the highest professional standards in everything we do.
Transparency & Accountability
We hold others accountable because we hold ourselves to the same standard — openly and without exception.
Inclusivity & Participation
Democracy belongs to everyone. We actively reach out to women, youth, and historically marginalised groups.
Evidence-Based Action
We do not operate on assumptions. Our advocacy and programmes are driven by verified data and research.
Our Work In Pictures
From The Field
Stand With Us for a Better Democracy
Whether you are a funder, a partner, a volunteer, or a concerned citizen — there is a place for you in this work.